Managing Regional Tourism
A case study of Yorkshire, England
Edited by Rhodri Thomas
ITT Professor of Tourism and Events Policy at Leeds Metropolitan University and Non-Executive Director of Yorkshire Tourist Board.
"…valuable reading not only for those examining tourism in Yorkshire, for whom it should be mandatory, but also those with a wider interest in tourism ...how it is embedded in broader issues of regional development, governance and planning"
Professor C. Michael Hall, University of Canterbury, New Zealand
The only book currently available which examines in depth the challenges and opportunities of managing regional tourism in advanced capitalist economies.
Emphasis is given to the following key areas of study:
- Tourism marketing
- Economic impact of tourism
- Sustainable tourism
- Social and cultural heritage
- 'Governance' - how tourism is organised
Yorkshire is ideal material for a case study of regional tourism. It encompasses declining seaside resorts, national parks, industrial heritage, iconic landmarks, aspirational cities seeking to reinvent themselves via tourism, world heritage sites and national museums. These characteristics are far from unique. In providing a detailed analysis of Yorkshire, the insights contained in this book will resonate with those seeking to understand regional tourism management more generally.
Publication: 25th May 2009
IN THIS BOOK...
A history of tourism in Yorkshire Alan Machin
From rainy day to every day: The development of museums galleries and related attractions in the region Barbara Woroncow
The ebbs and flows of tourism: A case study of Leeds Nancy Stevenson
Changing landscapes and rural tourism Janet Cochrane
Who Does What? Tourism governance in Yorkshire Rhodri Thomas and Nigel D Morpeth
Policy intervention, ‘enforced’ collaboration and sub-regional tourism development - the case of South Yorkshire Nicola J. Palmer
Tourism’s regional impacts: challenges and possibilities Calvin Jones
Regeneration projects and tourism in Yorkshire Gunjan Saxena and Michelle Watts
Marketing the region Trish Coll and Joanna Royle
Great Yorkshire Shows: The role of festivals in regional tourism development Emma H Wood and Phillip Long
Heritage and cultural tourism in Yorkshire Ed Walley and Ian Strange
The role of tourism higher education in Yorkshire: a focus on SMEs Andreas Walmsley
Tourism graduates in Yorkshire: An emerging role for SMEs? Stephanie Jameson, Rick Holden and Andreas Walmsley
Marketing the imagined past: Captain Cook and cultural tourism in North Yorkshire John K. Walton
Migrant workers in the Yorkshire Dales tourism industry: A temporary solution Annemarie Piso
Sustainable tourism in Yorkshire David Hind
"A useful addition to the practitioner’s bookshelf as well as to those of academics and students, precisely because it deals with the impact of changes on the way regional tourism functions."
Destination Matters (The Institute of Tourism Management)
August 09 issue 8
[Download Brochure PDF 6MB]
"a unique multi-stakeholder perspective ...the policy and research issues highlighted here are critical for supporting the quality, flexibility and efficiency of the sector"
Alain Dupeyras, Head of Tourism, Organisation for Economic Co-operation and Development (OECD), Paris
"it is refreshing to find so many academics being prepared to work together - and ...with regional policy-makers - to stimulate reflection in this way."
Gary Verity, Chief Executive, Yorkshire Tourist Board
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